SEO and SEM for Digital Marketers — Part 2

Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM as they’re more widely known.  In the first part of the SEO/SEM series I covered the basics of what is SEO and SEM, how are they alike, and how are they different.  I also discussed a few tools from google that will help you get started.  If you haven’t checked that out yet, you definitely should follow this link: SEO & SEM for Digital Marketers — Part 1. In this post I’m going to…

SEO and SEM for Digital Marketers – Part 1

Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine Results Page, or SERP as we call it.  Next I’m going to define SEO and SEM, then cover the similarities and differences because it’s extremely important that SEO and SEM are not used interchangeably.  Once you have a good understanding of what they are I’m going to cover a bit on how to do it.  But to get there we’ll have to start off by defining and describing some of the…

RXDM STORYCAST EP07: Jeanne Barnett of CysticFibrosis.com

In this episode, Buddy speaks with Jeanne Barnett of the online patient community CysticFibrosis.com. LINKS: Web: http://cysticfibrosis.com/ Twitter: https://twitter.com/knowcf Facebook: Facebook.com/knowcf LinkedIn: https://www.linkedin.com/in/jeannebarnett/   Buddy Scalera: We are here on the next episode of Rx Digital Marketing, the Storyteller edition and I am joined by a fascinating person.  I’d like to introduce you to Jeanne Barnett of CysticFribrosis.com.  Jeanne`, welcome to the show. Jeanne Barnett:  Thanks Buddy.  I’m so happy to be here. Buddy:  So Jeanne, before we get started can you explain a little bit about the health condition of cystic fibrosis so…

RXDM STORYCAST EP06: Personas in Healthcare Communications for Pharma Marketers

RXDM STORYCAST EPISODE #06: Personas in Healthcare Communications for Pharma Marketers Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers who purchases your product. They have names, locations, and account numbers. But what about the entire ecosystem that surrounds that purchase? Do you know who they are and what their needs will be? Let’s talk…

Blockchain and Bitcoin for Digital Health Marketers

Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain.  Blockchain is an open-source, decentralized, and secure protocol often referred to as “the trust protocol”.  With over $1 billion in venture capital invested over the last five years, many people think that blockchain has amazing potential in nearly every industry.  As such, blockchain technology has been applied to numerous industries outside of its origin of cryptocurrencies including supply…

RxDM Storycast Ep05: Joyce Ercolino Interview | Pharma Content Marketer

In this episode, Buddy Scalera interviews Joyce Ercolino an experienced and respected pharmaceutical content marketer. The discussion is a deep exploration of patient engagement and healthcare education across multiple digital and offline channels. Joyce offers fascinating insights into her process when she was Head, Global Digital Communications at CSL Behring. Since that time, she has brought her talents to Teva Pharmaceuticals, where she is an Advisor in their Multichannel Management team, supporting their Oncology franchise with digital, content, and channel strategy. We touch on a wide range of marketing and communications…

RxDM Storycast Ep04: 3 Writing Books for Pharma Marketing Storytellers

Podcast version: Storytelling. In concept, it’s easy. In reality, it’s a true challenge that spans generations. People go to college to learn how to do it, spend untold hours trying to do it, and even more hours trying to wonder why they’re not better at it. Now, to make it more difficult, it’s part of your day job. Yes, fellow marketer, you need to be a marketing storyteller on a deadline. Just to add to the pressure, let’s add the challenge of storytelling in a regulated industry. You don’t just…